Your Marketing Should Work Harder Than You Do

You know what you offer is great. But do your customers?

Not until you convince them.

If you're not doing that effectively; they are going with your competitors…and you're losing money.

Most of my clients say writing their marketing content feels like another full-time job.
One they didn't sign up for.
They're even more frustrated when they're just guessing at what will work.

Imagine this - instead of late nights crafting content in "pursuit of your passion," you already have

📧 An inbox full of customer inquiries
🎯 Website visitors that are taking action
💰 People buying without you having to chase them

I make this happen for you - by writing your marketing copy so it connects with your ideal customers on an emotional level and compels them to act.

3x More Leads

62% Lower Cost

15+ Years Experience

Make Your Marketing Work Harder →

Did you catch that?

I write so your customers will act. But how do I do that?

First, you need to understand - no one buys using logic.

They buy based on their emotions and then justify what they bought using logic afterward.

The Emotional Breakdown

Survival & Safety

We are wired to avoid threats and seek safety. Addressing fears, reducing risk and offerring certainty triggers strong psychological responses. This is why guarantees, testimonials, and "what you'll avoid" messaging works.

Belonging & Status

Humans are social beings. We want to fit in. We also want to stand out in a positive way. Copy that shows "people like you" or presents a way to improve their status taps into powerful motivators. Phrases like "join 10,000+ entrepreneurs" or "for serious professionals only" work wonders.

Comfort & Pleasure

We move towards what feels good and away from pain. Make it clear how life will be easier, better or more enjoyable, and we immediately want what you have. Tell them the story of what life will be like after they purchase; i.e; "You will have energy to take you through the 5pm slump."

The Power of Urgency & Scarcity

We hate losing more than we like gaining. That's why selectivity and urgency is critical. Tell them what they will miss out on and what they can get now. A "limited time" or "only 3 spots left" gets the action.

"We were getting traffic but really just from our regulars. It was hard to generate new revenue and growth. Lydia rewrote our marketing content to speak directly to people's frustrations and invoke emotional responses. She helped us position our packages as investments in long-term health, not just appointments."

— Marissa Markis, Marketing Manager, Advanced Wholistic Solutions

I Want to Talk About My Needs →

Here's Why Most Marketing Messages Don't Work

You know exactly what makes your business special. Your marketing just isn't showing it.

⏰ Your Headline Has 3 Seconds

Your prospects are overwhelmed by options. If your headline doesn't grab their attention and address their needs right away, they're gone. Once they leave, they rarely come back.

96% of visitors leave within 3 seconds if the headline doesn't resonate.

🎯 Features Don't Sell, Benefits Do

No one cares that you've been "a quality roofing company since 1983." They care that their family and house are safe when the next storm comes through. Shifting your message from "what you do" to "what they get" changes everything.

Benefit-driven copy converts 30% better than feature-focused copy.

⚡ Weak CTAs Kill Conversions

"Contact Us" or "Learn More" doesn't create urgency. Consumers know those options will always be there. Tell them why they need to act NOW instead of coming back later. "Claim your spot before registration closes." "Download your free report today."

Strategic CTAs convert 4-6x better than generic ones.

🏆 Trust Must Be Earned Immediately

Your prospects are bombarded with messages making the same promises. That's why they need proof. The strongest proof by far – your testimonials. Positioned front and center, strategically and consistently reminding them what you offer works. If you're not doing that, someone else is. They are the ones getting business.

72% of people won't take action without seeing testimonials first.

Here's the good news: You don't have to figure this out alone.

My strategic copywriting takes what makes your business special and turns it into messages that resonate with your ideal customers. Messages that build trust, overcome objections, and encourage action.

"We are a CrossFit gym and thought it was obvious what we did so we focused on equipment and class schedules. But COVID made growth almost impossible. Lydia helped us rewrite everything to focus on how people would feel healthier, stronger and confident. People book sessions before even visiting now. Our trial-to-member conversion went from 30% to 65%."

— Claire Arnold, Owner, Real Change CrossFit

Let's Talk About Your Marketing →

See It In Action

Even the biggest brands had to learn this lesson: generic copy doesn't convert.
So, they used buyer psychology to fix it.

🎓

Harvard Business School

How fear appeals tripled enrollment

340% increase

▼

❌ Generic Education Copy:

"Our Executive Education programs provide advanced business training for senior leaders."

✅ Psychology-Driven:

"While Your Competitors Rely on Outdated Strategies, Harvard Executive Education Participants Stay Ahead."

🧠 Psychology Used:

Fear appeals + superiority positioning + peer comparison. This messaging taps into executives' fear of falling behind their competitors while simultaneously offering them a path to superiority.

340%

increase in enrollment applications

💼

McKinsey & Company

Elite social proof generates millions

$2.3M in 6 months

▼

❌ Consulting Approach:

"McKinsey Leadership Institute provides leadership development programs for senior executives."

✅ Elite Social Proof:

"Join the 2% of Executives Who Lead transformations instead of managing change."

🧠 Psychology Used:

Elite social proof + scarcity + superiority psychology. The "2%" creates exclusivity while "lead vs. manage" positions participants as high-status change agents rather than reactive managers.

$2.3M

additional revenue in 6 months

💳

American Express

Scarcity drives 400% more applications

400% more apps

▼

❌ Benefit-Listing:

"The Centurion Card offers premium benefits including 24/7 concierge service and exclusive travel perks."

✅ Superiority Psychology:

"The Card for Those Who've Achieved Everything Else. By invitation only."

🧠 Psychology Used:

Extreme superiority + scarcity + achievement validation. "By invitation only" creates ultimate scarcity, while positioning the card as recognition of achievement rather than just a spending tool.

400%

increase in applications despite $7,500 annual fee

The Pattern is Clear

Harvard: 340% increase. McKinsey: $2.3M additional revenue. American Express: 400% more applications.

The same psychological triggers work for your business too.

62%

Strategic copywriting costs 62% less than traditional marketing and generates 3x as many leads.

— DemandMetric Research

Why Work With Me

"Lydia is a great writer. She knows how to make people feel heard and communicate what they want and need."

Vice President

International Events Agency

"She is so good at explaining things. She's a natural at talking with clients and customers."

President and CEO

International Education

What 15+ years taught me:

These aren't just nice compliments. They represent thousands of hours learning one critical skill: understanding what people need to hear before they'll say "yes."

I spent my career communicating with executives across 15+ countries, managing projects where the stakes were real and the budgets were significant. But I also know what it's like to be on YOUR side of the table—I've started a business from the ground up. I understand the late nights, the tight budgets, and the pressure to make every marketing dollar count.

That's not something you learn from online courses—it's earned through experience on both sides.

For your business, this means:

Copy with enterprise-level sophistication at small business prices. Strategic thinking that drives real results. And someone who writes for your customers' psychology, not just what sounds good.

Plus, I actually understand what you're going through. Because I've been there.

I Write Copy For Print & Digital

📱 Digital Marketing Writing

Website pages & landing pages
Email marketing campaigns
Social media content
Digital ads
Sales funnels
Blog posts & articles

📄 Print Marketing Writing

Brochures & flyers
Sales letters
Print advertisements
Business cards & stationery
Trade show materials

Ready to Transform Your Marketing?

Your next customer is out there right now — searching for exactly what you offer.

The question is: Will your marketing message connect with them?

Or will they find a competitor who speaks their language better?

Let's make sure your marketing messages work as hard as you do.

I'll help you craft copy that connects with your ideal customers, builds trust, and turns casual browsers into paying buyers.

Let's Talk About Your Marketing

📞 Call/Text: (808) 366-5448 | 📧 lydiadeangelo@gmail.com